Ideas at work for people, institutions and companies.
The growth of many companies over the past decade has been linked to digital development, in every sector. We actually know that digital development is important for every kind of business, even the most traditional: energy, fashion, utilities, constructions.
Monitoring the results of the digital presence helps every organization to understand which tool works properly and what can be improved. This approach is the right one to increase visits to corporate websites, apps and social channels, but it is especially important to increase their quality.
Business analytics is sometimes considered a completely different tool from Business Intelligencee. However BI is the best tool for BA. Business Analytics uses the tools of business intelligence to drive strategic planning, because past performances and metrics are essential to develop new insights based on data and statistical method.
How is the digital presence of the competitors? With this information every company can improve his digital strategy obtaining important results. In recent years even companies that have not yet done so are investing energy to understand how to optimize the use of the web. We help our partners to understand the value of internet in every sector.
There is many information that can be obtained by analyzing the data on web. Instead other information can be be asked with surveys and polling platforms. After collecting the data, these must be processed and displayed to be read by professional analysts but not only them. We have created the most advanced tools to process and display this information.
According to Zenith’s Advertising Expenditure Forecasts, internet advertising will account for 52% of global advertising spending in 2021. There are many advertising digital channels and, first of all, an organization must identify suitable ones for his strategy. Specific skills are required to manage them effectively.