Ideas at Work for People, Companies, Organizations.

Digital Strategy

What are the best contents for your website and what features should it have? What are the best social media channels for your organizazion? What do you want to communicate to your clients and prospects? What kind of people you want to attract to your organization? For a effective digital presence you must start from this questions. We help you answer them to set the best strategy.  Each organization looks for more visits for their site. However, it must be considered that an effective digital strategy aims to increase revenues and not simply to seek visibility. This is why the goal must be to attract many visitors, but, above all, the right visitors for you.

Data Analytics

Data Analytics

We use different tools to collect data to monitor and analyze the performance of websites, advertising campaigns, social network accounts. Digital data are useful for the other company departments: Sales, Business Control, but also HR and Production. Data Analytics are the only way to understand if a web strategy is effective. You can collect many important information: not only the number of users or visits, but also the quality of that.

Data-driven Marketing

Today, marketing is strongly supported by data. There are numerous tools to understand if an advertising campaign is effective, and strategies can be modified based on the data. Creativity has an important ally. The same goes for the contents of a website and social networks, and all strategies concerning the web. Creativity and numbers. What skills do you need for an effective marketing campaign? Creativity: having good ideas, writing effective texts, knowing how to draw, knowing how to use the camera and knowing how to shoot videos. In addition to this, however, a good ability to analyze numbers is needed for creativity to give the best results

Data Driven Marketing


With data you can understand many things. For all that you cannot understand: just ask! We create, distribute and analyze surveys aimed at customers, consumers, employees, suppliers or even the general population. Surveys integrate data analytics to understand people’s opinions. Expectations are said to come true. Surveys therefore have an important predictive function. Signals: to understand and predict.

Market Insights

Analysis of the main business sectors of companies, geographical analysis and international trends. Specific focus on the digital sector with macroeconomic and financial data. Outlooks: our archive with studies updated daily. We independently create and process numerous surveys that complete the studies. Every year we create hundreds of analyzes that examine the main business sectors of companies, large geographical areas and international trends. We produce independent studies or analysis commissioned by our clients. Companies and institutions from many sectors and different sizes rely on our data.

Market Insights

Media Production

Those who work in the world of film production know that a good story is the necessary – but not sufficient – element to produce a good film. Starting from this premise, we spend a lot of energy to writing a good story and a good script, even for commercial and corporate videos. Then everything else comes. Company Videos, Video Advertising, Interviews, Motion Graphic Design, Film Productions.

Creativity and technology to manage complex projects.

Publicis Groupe